Festival Echo 〜 Fuji Rock with the Forest

Striving for symbiosis with the nature of Naeba

Fuji Rock Festival is held amidst the forests of Naeba. Listening to music while surrounded by the green forests is an extraordinary experience. Fuji Rock aims to take care of the beauty year round rather then just the one period each summer. Decreasing the amount of waste the festival produces and taking care of the forest along with festival audience is just one of the many things the festival does to support the environment.

  • Fuji Rock Forest Project
    The Fuji Rock Forest Project works to protect forests along with the support of festival goers.
    New Power Gear implements clean energy sources to reduce CO2 emmisions which cause global warming.
  • Zero Waste Navigation
    This project takes garbage produced at the festival and recycles it into materials we can use at the festival.
  • NGO Village
    The festival supports various NGOs in getting their message out. Applications for space at this summer’s festival are now being accepted.


Fuji Rock Festival turns the respect for the forests surrounding the venue into action to protect them alongside Niigata prefecture, the towns of Yuzawa and Naeba, and the many supporters who come to Fuji Rock in the Fuji Rock Forest Project.

Disposable chopsticks created from the forests surrounding the festival

Chopsticks made from cedar trees thinned from the forests surrounding the festival venue are made available at the festival.

“FUJI ROCK PAPER” made using trees cut during thinning of forests

With cooperation from the Chuetsu Pulp & Paper Company, paper is made using trees felled during thinning of the forests surrounding the festival venue for use and sale at the festival. The paper is also used in publishing the festival’s official free newsletter, “Festival Echo”, posters and flyers. By thinning the forests, the trees left are given ample space to fully grow and lets sunlight into the forest floor making the overall forest healthier.

We made Fuji Rock tissues!

Fuji Rock tissue boxes are being produced using Fuji Rock Paper which is made using recycled paper. The tissue box features a picture of the forest of Naeba. The tissue is also available as a gift through the Furusato Nozei program for Yuzawa.

Enjoy the forest at the “BOARDWALK”

Spanning a distance of 1.4km in the festival is a boardwalk made of lumber from the surrounding forests by festival volunteers and elevated to protect the forest floor is barrier free boardwalk.

Fuji Rock Forest Project Organizing Council
Niigata Prefecture, Yuzawa Town, Yuzawa Town Tourism Association, Asagai Neighborhood Association, Naeba Tourism & Hotel Association, Seibu-Prince Hotels Worldwide, Chuetsu Pulp & Paper Co., Morishita-gumi, Kobayashi Industries, Smash Corp.


Reduce Global Warming Impact by Reducing CO2!

With climate events happening across the globe, Japan is striving to become carbon neutral by 2050. Each one of us need to reduce the amount of CO2 we produce and not just leave it up to businesses and governments. Let’s reduce the amount of CO2 produced at the festival!

  • The festival is working to reduce CO2 emissions in part by using recycled tempura oil as bio-diesel to power.
  • J-WAVE Navigator Yukino Nagai chosen as Avalon Stage MC!

Mehndi artist, essayist, humanitarian, social studies teacher and radio personality Ms. Yukino Nakai will be the master of ceremonies at the Avalon Stage this summer. Don’t miss it!

Gomi Zero Navigation

Recycle Fuji’s Garbage at Fuji Rock!

The festival is working with the NPO, iPledge, towards making society one that regards “Garbage = Resource”. We work to recycle as much of the garbage at the festival as possible.

Paper cups become toilet paper!

The paper cups gathered at Fuji Rock Festival are recycled by official supporters of the festival and turned into toilet paper.


Fuji Rock Forest and Thermos collaborate to create water bottles. Comes with convenient carrying loop making it perfect for carrying around the festival. The bottles come in three types, the carry mug, soda thermos bottle, and original mug cup. Bring your own bottle and make the most of Fuji Rock!

Check out the garbage bags made from rice!

The garbage bags the festival distributes at the festival entrance are made from rice that is no longer fit for consumption and crushed rice from producers of rice crackers. These rice products cannot be used for livestock feed and would be otherwise disposed of. New technology is used to upcycle these rice products into a form of plastic. This new resource is a challenge undertaken by Fuji Rock Festival which is held in Niigata Prefecture which is famous for its world class rice.

Hair Mats Soak Up Oil!

Hair Mats are oil absorption sheets made from hair that would otherwise be thrown away. Human hair absorbs oil and is used in ocean oil spills. Fuji Rock Festival uses the mats to clean oil from food vendors at the festival.
In cooperation with Matter of Trust Japan

Reducing Food Loss at the Festival

Portions of food unused by food vendors is donated to the Yuzawa Food Bank and other facilities and those in need.
In cooperation with Niigata Prefecture Food Bank Association

NGO Village

Supporting NGOs Making a Better Society

The festival features a NGO Village for organizations working on environmental issues, protecting the forests, disaster relief, world peace, and other issues facing society. The NGO Village acts as a place for organizations to inform festival audience of issues in an easy to understand way.

Participating Organizations

ipledge / Echigo Nagaoka Biomass Regional Association / Green Apple / MITSUHO Generate / OMNI international Co.,Ltd / Camp Yorozu Clinic /Connectech / Akita Shoten / I’s Factory