Festival Echo Fuji Rock, Working With Forests

Fuji Rock Festival is held amidst the forests of Naeba. Listening to music while surrounded by the green forests is an extraordinary experience. Fuji Rock aims to take care of the beauty year round rather then just the one period each summer. Decreasing the amount of waste the festival produces and taking care of the forest along with festival audience is just one of the many things the festival does to support the environment.

  • Fuji Rock Forest Project
    The Fuji Rock Forest Project works to protect forests along with the support of festival goers.
    New Power Gear implements clean energy sources to reduce CO2 emmisions which cause global warming.
  • Zero Waste Navigation
    This project takes garbage produced at the festival and recycles it into materials we can use at the festival.
  • NGO Village
    The festival supports a variety of organizations working to alleviate social challenges. This year there will be a booth for an organization supporting the people of Ukraine.


Fuji Rock Festival turns the respect for the forests surrounding the venue into action to protect them alongside Niigata prefecture, the towns of Yuzawa and Naeba, and the many supporters who come to Fuji Rock in the Fuji Rock Forest Project.

Disposable chopsticks created from the forests surrounding the festival

Chopsticks made from cedar trees thinned from the forests surrounding the festival venue are made available at the festival.

“FUJI ROCK PAPER” made using trees cut during thinning of forests

With cooperation from the Chuetsu Pulp & Paper Company, paper is made using trees felled during thinning of the forests surrounding the festival venue for use and sale at the festival. The paper is also used for festival posters. By thinning the forests, the trees left are given ample space to fully grow and lets sunlight into the forest floor making the overall forest healthier.

Enjoy the forest at the “BOARDWALK”

Spanning a distance of 1.4km in the festival is a boardwalk made of lumber from the surrounding forests by festival volunteers and elevated to protect the forest floor is barrier free boardwalk.

Fuji Rock Forest Project Organizing Council
Niigata Prefecture, Yuzawa Town, Yuzawa Town Tourism Association, Asagai Neighborhood Association, Naeba Tourism & Hotel Association, Seibu-Prince Hotels Worldwide, Chuetsu Pulp & Paper Co., Morishita-gumi, Kobayashi Industries, Smash Corp.


「Reduce Global Warming Impact by Reducing CO2!」

With abnormal weather events impacting the globe, Japan is aiming to be carbon neutral by 2050. We cannot leave it up to governments and corporations to achieve this goal. Each and every one of us must do what we can to reduce our carbon footprint. Help reduce the festival’s CO2 output!

  • The festival is working to reduce CO2 emissions in part by using recycled tempura oil as bio-diesel to power.

Gomi Zero Navigation

「Recycle Fuji’s Garbage at Fuji Rock!」

The festival is working with the NPO, iPledge, towards making society one that regards “Garbage = Resource”. We work to recycle as much of the garbage at the festival as possible.

「Paper Cups Become Toilet Paper」

The paper cups recycled at the festival are gathered with the help of the four alcohol makers that officially support the festival to be recycled into toilet paper which is used at the toilets around the festival the following year.

Check out the garbage bags made from rice!

The garbage bags the festival distributes at the festival entrance are made from rice that is no longer fit for consumption and crushed rice from producers of rice crackers. These rice products cannot be used for livestock feed and would be otherwise disposed of. New technology is used to upcycle these rice products into a form of plastic. This new resource is a challenge undertaken by Fuji Rock Festival which is held in Niigata Prefecture which is famous for its world class rice.

NGO Village

「Support NGO’s working to make society a better place!」

The festival has a “NGO Village” where organizations working for global environmental issues, forest protection, and world peace. The festival is providing a place where audience members can be informed about issues facing the world today.
This year there will be a booth for an organization supporting the people of Ukraine.

AAR Japan【Association for Aid and Relief, Japan】
Médecins du Monde Japan
The Atomic Café
Citizens’ Nuclear Information Center
Fuji Rock Forest Project

Participating Organizations

ipledge / Echigo Nagaoka Biomass Regional Association / Green Apple / MITSUHO Generate / OMNI international Co.,Ltd / Camp Yorozu Clinic /Connectech / Akita Shoten / I’s Factory