MHL. Chosen as Fuji Rock Collection '25 Designer!

The design partner for 2025 will be MHL. which was started by British designer Margaret Howell in 2003.

MHL. is a brand loved by men and women of all ages, and has many things in common with Fuji Rock, such as its commitment to quality materials and craftsmanship while also valuing environmentally friendly ideas. This collaboration was made possible by the desire to create something that more people can relate to.

We hope you will enjoy this collaboration, which is unlike anything you have ever seen at Fuji Rock Collection.

【MHL.】
▸ Official Site｜▸ Instagram

British designer Margaret Howell began creating from her home in 1970.

For her, clothing is not a temporary trend, but a part of everyday life, and she continues to focus on the quality of materials and workmanship and the style of her products. The brand has expanded its categories from menswear and womenswear to home products and cafes, and currently has stores in London, Paris, Florence, and all over Japan.

The MHL. label was born from an attraction to the functional details and durable cotton fabrics seen in workwear. The refined appearance of the MARGARET HOWELL collection and the tough, practical character of MHL. The fusion of these contrasting elements expresses the essence of Margaret's design philosophy.

About Fuji Rock Collection

Fuji Rock Collection project began in in 2005 to express the brand message of the festival, "coming together, helping and loving each other all through music and nature", with fashion.

The project has developed over the years with various designers and creators with that idea.

"Let's express something together."

The Fuji Rock Collection started with that simple idea and continues with a new designer this year.

Another aim of the Fuji Rock Collection

Portions of the profits from the Fuji Rock Collection are donated to Single Homeless Project via the foundation "Strummerville", which was created by the late Joe Strummer of the legendary punk band, The Clash, and a friend of the festival.

Strummerville also supports the gateway to stardom, Rookie A Go-Go stage at the festival.

We at the festival, which was bourne by music lovers, hope this project helps guide talented artists.

Fuji Rock Collection '25 Product Information

MHL.FOR FRF T SHIRT

SIZE：S / M / L / XL
BODY COLOUR：WHITE
Price：¥7,500(tax not incl.)
SIZE：S / M / L / XL
BODY COLOUR：CHARCOAL
Price：¥7,500(tax not incl.)

MHL.FOR FRF L/S T SHIRT

SIZE：S / M / L / XL
BODY COLOUR：WHITE
Price：¥8,500(tax not incl.)
SIZE：S / M / L / XL
BODY COLOUR：CHARCOAL
Price：¥8,500(tax not incl.)

MHL.FOR FRF TREE PRINT T SHIRT

SIZE：S / M / L / XL
BODY COLOUR：WHITE
Price：¥8,500(tax not incl.)

MHL.FOR FRF KIDS T SHIRT

SIZE：90cm / 110cm / 130cm
BODY COLOUR：CHARCOAL
Price：¥5,400(tax not incl.)
SIZE：90cm / 110cm / 130cm
BODY COLOUR：RUST
Price：¥5,400(tax not incl.)