MHL. Chosen as Fuji Rock Collection ’25 Designer!

“Through music and nature, we can interact with each other as human beings, help each other, and love each other. We express this unique appeal of Fuji Rock through the product of ‘fashion’.”

Based on this concept, the “Fuji Rock Collection” project was launched in 2005 with designers and creators who shared and sympathized with this concept.
The 2025 design partner has been decided to be MHL., which was started by British designer Margaret Howell in 2003.

MHL. is a brand that is loved by men and women of all ages, and it shares many things in common with Fuji Rock, such as its commitment to quality in terms of materials and craftsmanship, and its emphasis on environmentally friendly ideas. The collaboration was born out of a desire to create something that would resonate with as many people as possible.

Please enjoy a collaboration that is a little different from the Fuji Rock Collection we have had up until now.

FUJI ROCK COLLECTION