2021.04.30

FUJI ROCK COLLECTION 2021

What is the Fuji Rock Collection?

Fuji Rock Festival has always challenged the norm. The Fuji Rock Collection was started in 2005 as a new project.

“Respect, love and touch each others hearts as a human being through music and nature”. These were the words that began this project that incorporates so much about Fuji Rock itself.

With this concept at its core, the Fuji Rock Collection has worked with many artists and creators who feel the same way.

“Let’s communicate something together”
That message is at the heart of the Fuji Rock collection and we are proud to bring you another edition of the collection with all new designers.

The Fuji Rock collection brings you a crossover between “Fashion & Music” with a style you can rock all year long!

Fuji Rock collection’s other mission

A portion of the proceeds from the Fuji Rock Collection will go to The Joe Strummer Foundation” which was started by friends and family after the death of Joe Strummer (member of legendary punk band, The Clash).

“The Joe Strummer Foundation supports creative young people who otherwise would not be able to create their music.
The Joe Strummer Foundation also supports the Rookie A Go-Go stage at Fuji Rock.”

This project aims to guide creative young artists through the love of music that created Fuji Rock in the first place.

Takayuki Fujii of〈nonnative〉to design FRF collection ’21!

nonnative｜▸ https://nonnative.com/

Clothing is a tool to project life. takes these ubiquitous tools and extracts function from them while rearranging them into a silhouette that matches the times we live in. This is a new global standard launched from Tokyo that works not only in an urban environment but in any situation.

Takayuki Fujii

Born in 1976 in Nara prefecture, Fujii drops out of the spacial design department of Musashino Art Univ. and goes on to work at select clothing stores before joining〈nonnative〉as a designer in 2001. Since then, Fujii has developed a refined and unique sense of creating and has further established the〈nonnative〉brand.

nonnative S/S TEE