In collaboration with fashion designer Hiroto Ochiai, the popular FamilyMart original apparel brand “Convenience Wear” and collaboration items with Fuji Rock ’25 are back this year!

Inspired by the logo colors of Fuji Rock ’25, we have created items that can be used not only at the Fuji Rock venue but also in everyday life. Available starting July 8 (Tue) at FamilyMart stores nationwide!

Additionally, a pop-up store will return to the Fuji Rock ’25 venue, offering collaboration goods and apparel for sale.

LINE SOCKS FUJI ROCK ’25

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Limited edition design based on the key visual for Fuji Rock ’25. With pile soles for excellent cushioning and antibacterial and deodorizing treatment, these are a great choice.

Color：Fuji Rock ’25 White / Fuji Rock ’25 Black
Size：22-25cm｜25-28cm
Price：¥600(tax incl.)

Imabari Towel Handkerchief Fuji Rock ’25

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A limited edition towel handkerchief featuring Imabari’s unique high water absorption specifications and a design inspired by the key visual of Fuji Rock ’25.

Color：Fuji Rock ’25 White
Price：¥700(tax incl.)

Imabari Scarf Towel Fuji Rock ’25

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A festival-friendly towel designed to be worn around the neck, featuring Imabari’s unique high-absorbency specifications and the key visual motif of Fuji Rock ’25.

Color：Fuji Rock ’25 White
Size：19cm×110cm
Price：¥1,500(tax incl.)