Festival Echo
"14 Choices" By Everyone, For the Future

FUJI ROCK is a festival held amidst the rich natural beauty of the Naeba forest.
In order to continue enjoying music in this place, visitors, the local community, staff, and ARTISTS have all made choices that will lead to the future, each from their own perspective.
Connecting with the forest, connecting with the local community, and recycling resources—each of these experiences is an important part of the appeal of FUJI ROCK.
None of these are particularly special. However, it is the accumulation of these small choices that will shape the future of FUJI ROCK.
What choices will you make at this year's FUJI ROCK?
Your choice will help ensure FUJI ROCK continues into the future.

Let's walk through the forest at FUJI ROCK.

FUJI ROCK Festival is made possible by the forests of Naeba. The forests and BOARD WALK at FUJI ROCK are initiatives born from gratitude for this nature. Listen to the scent of the trees and the sound of the wind, and experience the rich nature of Naeba.

FUJI ROCKERS FOREST Official Website

Let's use disposable chopsticks that help support the forest.

The disposable chopsticks made from Yuzawa cedar used at the venue are part of an initiative that utilizes local forest resources. Even with just one chopstick in your hand, you'll find a story of the cycle of protecting and nurturing the forest. Let's feel the connection to the local forests, starting with something close at hand.

FUJI ROCKERS FOREST Official Website

Experience the ukulele born from the forest.

Ukuleles crafted from wood grown in FUJI ROCKERS FOREST are a symbol connecting the forest and music. The NGO VILLAGE will host ukulele workshops and hands-on experiences. Why not join the circle of music born from the forest, listening to the warmth of the wood and its gentle sound?

NEWS: NGO VILLAGE

Let's savor local ingredients

Naeba and Niigata boast a rich and unique food culture. Savoring the bounty of the region is a way to support producers and feel connected to the land. Please enjoy the local flavors.

Let's interact with local people.

FUJI ROCK is created together with the local community. Some people visit Naeba because of the music, and are so captivated by the land's nature, culture, and people that they return again. These kinds of encounters accumulate and lead to increased engagement, migration, and permanent residency. Please enjoy the unique interactions that Naeba offers.

Yuzawa-machi Relocation and Settlement Portal Site

Let's pass on food to the future.

At FUJI ROCK, we are working with food banks and other organizations to make effective use of surplus food generated at the venue. Not wasting food also helps support people and communities. Choosing only what you can eat is also an important choice.
(In cooperation with: Niigata Pref. Food Bank Liaison Council)

Festival Echo – Main Initiatives for 2025

Make use of your own water bottle and water refill stations.

Bring your favorite reusable water bottle to Naeba. Utilizing the water refill stations within the venue helps reduce the use of disposable containers. Small choices like these add up to make future festivals even better.
(In cooperation with THERMOS)

NEWS: NGO VILLAGE

Let's make resources recyclable.

At FUJI ROCK, we are committed not only to reducing waste, but also to "resource recycling," which transforms used resources into new resources. Each visitor's waste sorting contributes to the future of FUJI ROCK.

[Those paper cups are being transformed into toilet paper!]
Paper cups collected separately at the venue are recycled and reborn as toilet paper for use at the venue the following year. Your sorting supports FUJI ROCK's resource recycling.
(In cooperation with: BREWDOG, Heineken, Iichiko, JOHNNIE WALKER, Monster Energy)

[Plastic bottles should be put back into plastic bottles]
The plastic bottles collected at the venue are recycled horizontally into new plastic bottles. Please cooperate with proper sorting to ensure that limited resources are passed on to the future.
(In cooperation with Otsuka Pharmaceutical Co., Ltd.)

iPledge

Let's touch FUJI ROCK Paper

FUJI ROCK Paper is made from thinned timber generated from forest maintenance around the festival grounds. This paper symbolizes the connection between nature and people in Naeba, a result of efforts to protect the forest. We encourage you to learn more about its story.
(In cooperation with: Chuetsu Valve Industry Co., Ltd.)

FUJI ROCKERS FOREST Official Website

Let's experience the cycle of rice resin.

The garbage bags distributed at the venue are made from rice resin, which utilizes old rice. This initiative creates new value from resources that would otherwise be thrown away. Try to find examples of this circular economy in your everyday life.
(In cooperation with Rice Resin Co., Ltd.)

Rice Resin

Experience clean energy

The venue utilizes clean energy sources such as biodiesel fuel. One of the unique features of FUJI ROCK is that you can enjoy the beautiful sounds and lighting created with clean energy while also experiencing the potential of sustainable energy.

Let's stop by the NGO VILLAGE.

NGO VILLAGE brings together organizations working on a variety of social issues, including peace, the environment, human rights, international cooperation, and disaster relief. A visit between musical performances could lead to discovering unknown worlds and gaining new perspectives.

[Climate Change]
Atomic Energy Information Room & THE ATOMIC CAFE / 350Tokyo / Climate Live Japan / Record1.5

【Local】
Tokyo Chainsaws / Yuzawa-machi Relocation Consultation Booth / National Network of School-Based Community Cafes / Domestic Wood Ukulele Project / FUJI ROCKERS FOREST / Village-Wide Kindergarten Okaeri / Wellpie Niigata

[International Cooperation]
Shapla Neer - Citizens' Association for Overseas Cooperation / REI (Rescue Institution for International Refugees) / Students for Free Tibet Japan

NGO VILLAGE

Let's listen to the voices that speak out about society at FUJI ROCK.

Atomic Cafe is an iconic space at FUJI ROCK where you can think not only about music, but also about society and the future. Through talks and dialogues with a variety of guests, you can encounter diverse values ​​and ways of thinking.

NEWS: Atomic Café to be held at Gypsy Avalon

Let's express our desire for peace through Song for PEACE.

This is an open mic-style, participatory event where we share our thoughts on peace through song and talk. By not only listening, but also singing, speaking, and connecting, each individual's thoughts will lead to action for the future.

NEWS: NGO VILLAGE

There is no perfect form to FUJI ROCK's environmental activities.
Visitors, local communities, staff, and ARTISTS—their thoughts and actions come together, and FUJI ROCK continues to evolve little by little. Protecting forests. Connecting with local communities. Recycling resources. Thinking about society and peace. Each of these choices is creating the future of FUJI ROCK.
Enjoying music, protecting forests, connecting with local communities—all of these are essential experiences that make up FUJI ROCK. Your choices are connected to the future.

FUJI ROCK Festival Environmental Measures Cooperation
iPledge / 越後ながおかバイオマス地域協議会 / グリーンアップル / MITSUHO Generate / OMNI international Co.,Ltd / コネクテック / wead