Fuji Rock Festival has always challenged the norm. The Fuji Rock Collection was started in 2005 as a new project.

“Respect, love and touch eachothers hearts as a humanbeing through music and nature”. These were the words that began this project that incorporates so much about Fuji Rock itself.

With this concept at its core, the Fuji Rock Collectiono has worked with many artists and creators who feel the same way.

“Let’s communicate a meaningful message”
With that simple thought in mind, Fuji Rock Collection welcomes new designers this year, bringing you a crossover of fashion and music throughout the year.

Fuji Rock Collection’s Other Mission

A portion of the proceeds from the Fuji Rock Collection will go to The Joe Strummer Foundation” which was started by friends and family after the death of Joe Strummer (member of legendary punk band, The Clash).

The Joe Strummer Foundation supports creative young people who otherwise would not be able to create their music.
The Joe Strummer Foundation also supports the Rookie A Go-Go stage at Fuji Rock.

This project aims to guide creative young artists through the love of music that created Fuji Rock in the first place.